Branding, packaging design and advertising guidelines for the fashion brand Sienna & Bellini, based in the U.S.A with more than 7 stores nationwide and an e-commerce platform.

 

Sienna & Bellini is in their own words a "hip, trendy, stylish and fashionable brand that supplies European style and design at affordable prices".

 

The identity is very bright and dynamic based on a typographical approach with a mix of patterns, it's simple and bold, reflecting the fun and trendy spirit of the brand.

 

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Photo credits:

http://www.chacosandchanel.com/