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I’m Lucia Picerno, an award-winning Latina Illustrator, Designer and design-driven art director.


From 2014 to 2022 I worked for London’s top advertising agencies, including Ogivly, Sudler & Hennesy, WPP, Superunion, VMLY&Rx, Anomaly and Red Scout.


During these intensive years, I developed campaigns, illustrated book covers and worked on incredible branding projects. Since the beginning of 2023, I've been a digital nomad and do freelance work from the nicest places you can imagine. I’m currently in Uruguay, my home country.



Shortlisted >> Penguin Design Awards

Chosen Winner >> American Illustration awards

Highly commended >> Fab prize by Faber&Faber

Longlisted >> World illustration awards

Finalist >> Adobe Creative Residency


Penguin Random House | Amazon Pubv | Harper Collins | Hachette | Faber | Bonnier Books | Spotify | Disney | Walker Books | Honda | Youtube | Danone | Oxfam | Unicef | Unilever | British American Tobacco | Bodyform | Palmer's | The Body Shop | Estee Lauder | Hotel Chocolat | Astrid & miyu | Missoma.

If you are interested in commissioning work, collaborating on a project or just chatting about creativity please get in touch with me here:




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