I’M LUCIA PICERNO, An award-winning Illustrator, DESIGNER AND art director. I'm originally From URUGUAY but I have been a Londoner for 8 years. MY style IS COLOURFUL, BOLD, AND positive.

I decided to use my skills as a creative to fight for what I believe in. My aim is to spread inspiring and thought-provoking messages through illustration and design. With the world ever more divided, I want to make work that can transmit joy and a feeling of community and unity. Especially inspiring women to be seen and heard.


I have received some nice awards and accolades during my career:

Highly commended award on the Fab prize illustration awards by Faber Children's.

Longlisted for the World illustration awards.

Chosen Winner for the American Illustration awards. 

Shortlisted for the Penguin Design Awards.

Finalist for the Adobe Creative Residency.

My clients as an illustrator include Amazon, Spotify, Disney, Penguin Random House, Harper Collins, Honda, Bodyform, Palmer’s, and Danone among many others. As a Designer and Art Director, I have worked at agencies all around London such as Superunion, Ogilvy, Anomaly, and Sudler&Hennesy. I have worked with brands big and small, digital startups, and multinationals such as YouTube, Unilever, The Body Shop, Estee Lauder, Astrid & Miyu, and British American Tobacco.

If you are interested in commissioning work, collaborating on a project or just chatting about life please contact me here: