© 2016 by Lucia Picerno

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Branding for a software development company that specializes in web and mobile apps, videogames, art with new media and prototype and device making.


The company directors were very interested in the role of the shaman in videogames and wanted to incorporate it to their identity without looking to "gamey" and losing professionalism.


The solution was to play with type in order to create a shaman out of the actual letters of the word incorporating the isotipe into the logotype.


Project created as a team With Kenia de los Campos.