© 2016 by Lucia Picerno

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moda motion

Branding and promotional items for ModaMotion.Uy ORT University Fashion Graduate Show. The event was a short film fashion show.

 

The concencept behind the design was the idea of capturing motion in a very analogue way. This was accomplished using lenticular images for the printed materials and simple gifts for mailing and social media.The event was advertised through social media and digital graphics were created for instagram, facebook and mailings.

 

The projects were so diverse that a very diffuse and open style had to be used in order to encompass all aesthetics that nevertheless communicated the idea of avant garde fashion films.