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British American Tobacco
Worlwide global brand launch and campaign

Art direction and design for the worldwide global brand launch of “glo Pro” and “glo

nano” products, together with

the product launch #todayiwill

campaign. Glo products are

a new technology which heats

tobacco making it up to 90% less

harmful than smoking.

The brief was to communicate an

irreverent and fun brand who was

all about seizing the moment and

living your best life.

Scope included branding and

campaign development. Covering

the brand identity, campaign

concept, brand and photography

guidelines and general

art direction for the

international launch.

Work done at Superunion London.

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