British American Tobacco
Worlwide global brand launch and campaign
Art direction and design for the worldwide global brand launch of “glo Pro” and “glo
nano” products, together with
the product launch #todayiwill
campaign. Glo products are
a new technology which heats
tobacco making it up to 90% less
harmful than smoking.
The brief was to communicate an
irreverent and fun brand who was
all about seizing the moment and
living your best life.
Scope included branding and
campaign development. Covering
the brand identity, campaign
concept, brand and photography
guidelines and general
art direction for the
Work done at Superunion London.