Rebranding for 1000 Razones, designer dress hire. "1000 Razones" is "1000 Reasons" in Spanish. A thousand reasons to choose to rent a party dress over buying one. 5 versions of the logo were created to reinforce the concepts of change, variety, multiplicity and surprise. Starting from a base layer of simple serif numbers,  they were dressed up with different patterns, as the brand's customers have the chance to dress up with different outfits every time they choose to.