© 2016 by Lucia Picerno

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hair love

 

Illustration for invitations and promotional material for Sedal's booth on Montevideo Fashion Week.

 

The brief was to design female characters that represented the hair trends of the season and that gave hair an important role in the layout.

 

Sedal is a Unilever brand of shampoo and hair products which in english speaking countries is Known as Sunsilk.