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hair love

 

Illustration for invitations and promotional material for Sedal's* booth on Montevideo Fashion Week.

 

The brief was to design female characters that represented the hair trends of the season and that gave hair an important role in the layout.

 

*Sedal is a Unilever brand of shampoo and hair products which in English speaking countries is Known as Sunsilk.

 

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© 2020 by Lucia Picerno